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☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
▼ + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com time to read: +9 min

Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.

Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest

☆ Watch CNBC's full interview with Nextera CEO John Ketchum
▼ + stars: | 2024-03-18 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWatch CNBC's full interview with Nextera CEO John KetchumCNBC's Brian Sullivan interviews Nextera Chairman and CEO John Ketchum from the CERAWeek conference in Houston, Texas.

Persons: John Ketchum CNBC's Brian Sullivan, John Ketchum Locations: Houston , Texas

Former President Donald J. Trump, the front-runner for the Republican nomination, has repeatedly attacked central elements of the Inflation Reduction Act, including tax credits for purchasing electric vehicles. “Otherwise it’s all going to be on the chopping block.”The Inflation Reduction Act contains various tax credits and other subsidies to incentivize companies to deploy more clean energy projects. It also includes tax breaks for consumers to offset the cost of electric vehicles, heat pumps and other energy-efficient appliances. That could cut the number of eligible vehicles, potentially hindering progress toward the Biden administration’s goal of having electric vehicles make up half of new car sales by 2030. The estimated cost of the Inflation Reduction Act’s energy incentives has effectively doubled since it passed, largely because forecasters believe the legislation will be more popular than they originally expected.

Persons: Biden, Donald J, Trump, “ We’ve, Frank Pallone Jr, Thomas Pyle, ’, Pyle, Kevin Book, Sean Rayford, ” Mr, John Ketchum, Ketchum, “ It’s, Mr, Sasha Mackler, David Carroll, we’ve, Carroll, T.J . Kirkpatrick, ” Michael Kikukawa, Lori Esposito Murray, Ms, Murray, Jeanna Smialek Organizations: Republican, Democratic, Company, Biden, House Energy, Commerce, American Energy Alliance, ClearView Energy Partners, The New York Times, NextEra Energy, Republicans, Center, Engie, White, Economic Development, Conference Board, “ Locations: States, China, New Hampshire, America, Indiana, Texas, Irvine , Calif

☆ I left a red state for a blue state. The quality of life and job opportunities are better here, but it's not perfect.
▼ + stars: | 2024-02-17 | by ( Michelle Mastro | ) www.businessinsider.com time to read: +7 min

In fact, I grew up in Little Rock, Arkansas, a red state surrounded, by very religious people — many Southern Baptist. Many of us, however, were desperate to move out for better job opportunities and to grow our careers. The more populous places, like the capital Little Rock, are seen as a lot more diverse. There are typically better job opportunities there too, but those opportunities were very limited for me. It worked out, though, because moving to San Diego proved more cost-effective than the Bay Area.

Persons: Raneisha Stassin, It's, I’ve, I've, I, it’s, Logan Organizations: Southern Baptist, Area, Arkansas In, Bay Area, Navy Locations: California, Little Rock , Arkansas, Arkansas, San Francisco, San Diego, Arkansas In Arkansas, Northern California, Ketchum, Arkansas In San Francisco, Little Rock, Bay, Little, mlogan@businessinsider.com

☆ Usher’s Road to the Super Bowl
▼ + stars: | 2024-02-09 | by ( William E. Ketchum Iii | ) www.nytimes.com time to read: 1 min

Usher’s “My Way” residency, which began in 2021 in Las Vegas (the town where Frank Sinatra himself once gallivanted), had the R&B singer courting celebrities and viral social media moments for 100 consecutive sold-out shows. The staging was energetic, replete with roller skates and stripper poles. But spectacle wasn’t the only draw. Usher, 45, used the retrospective to showcase the hallmarks of his 30-year music career: pristine vocals, polished but effortless dance moves and heart-melting charm in the tradition of his idols Sammy Davis Jr. and Ben Vereen, his godfather. It’s appropriate, then, that on Feb. 11 the eight-time Grammy winner will perform the halftime show at Super Bowl LVIII in Las Vegas, days after he’s slated to release his ninth studio album “Coming Home,” which he called a “love letter to the legacy of my career.” Here are the eras that have defined Usher’s career.

Persons: Usher’s, Frank Sinatra, Usher, Sammy Davis Jr, Ben Vereen Locations: Las Vegas

Caitlin O’Keefe and Rachel Dry , Rachel Quester, Paige Cowett andListen and follow The DailyApple Podcasts | Spotify | Amazon MusicInside the Republican Party, a class war is playing out between the pro-Trump base, which is ready for the nomination fight to be over, and the anti-Trump donor class, which thinks it’s just getting started. Astead Herndon, a political correspondent for The Times and the host of “The Run-Up,” explains the clash.

Persons: Caitlin O’Keefe, Rachel Dry, Rachel Quester, Paige Cowett, it’s, Astead Herndon, ” Organizations: Spotify, Republican Party, Trump, The Times

Listen and follow The DailyApple Podcasts | Spotify | Amazon MusicA historic set of new lawsuits, filed by more than three dozen states, accuses Meta, the country’s largest social media company, of illegally luring children onto its platforms and hooking them on its products. Natasha Singer, who covers technology, business and society for The New York Times, has been reviewing the states’ evidence and trying to understand the long-term strategy behind these lawsuits.

Persons: Meta, Natasha Singer Organizations: Spotify, The New York Times

The headquarters of U.S. energy exporter and pipeline operator Kinder Morgan Inc. is seen in Houston, Texas, U.S. September 27, 2020. REUTERS/Gary McWilliams/File Photo Acquire Licensing RightsNov 6 (Reuters) - U.S. pipeline operator Kinder Morgan (KMI.N) said on Monday it would acquire NextEra Energy Partners' (NEP.N) gas pipelines in South Texas for $1.82 billion. NextEra Energy Partners' (NEP) Texas natural gas pipeline portfolio, STX Midstream, primarily consists of seven pipelines which provide natural gas to Mexico and power producers and municipalities in South Texas. "Upon closing, the proceeds would be sufficient to pay off the outstanding project-related debt," NextEra Energy Partners' CEO John Ketchum said in a statement. The sale price represents an about 10 times multiple on the estimated calendar-year 2023 adjusted core profit for the Texas natural gas pipeline portfolio, NEP said.

Persons: Gary McWilliams, Kinder Morgan, KMI.N, STX Midstream, John Ketchum, Seher Dareen, Sourasis Bose, Shilpi Majumdar Organizations: Kinder Morgan Inc, REUTERS, NextEra Energy Partners, NextEra Energy, Energy Partners, Guggenheim Securities, Thomson Locations: Houston , Texas, U.S, South Texas, Texas, Mexico, Bengaluru

Listen and follow The DailyApple Podcasts | Spotify | Amazon MusicA wave of strikes that has paralyzed the auto industry came to an end on Monday, when the last of the three big car manufacturers, General Motors, reached a deal with the United Automobile Workers union. Neal E. Boudette, who covers the auto industry for The Times, discusses the historic deal and why it was such a big win for workers.

Persons: Neal E, Boudette Organizations: Spotify, General Motors, United Automobile Workers, The Times

Later this week, as many as 150,000 U.S. autoworkers may walk out in a historic strike against the three Detroit automakers, General Motors, Ford and Stellantis. The United Auto Workers union and the Big Three are still far apart in talks, and have only two days left to negotiate a new labor contract before the deadline. Neal Boudette, who covers the auto industry for The New York Times, walks us through a tangled, decades-long dynamic and explains why a walkout looks increasingly likely.

Persons: Neal Boudette Organizations: Detroit, General Motors, Ford, United Auto Workers, The New York Times

A year ago, Congress overhauled how drugs for older Americans are paid for, giving Medicare the power to bargain with drug makers over prices. It’s the biggest change to health care for more than a decade, and this week, the Biden administration began to implement it. Sheryl Gay Stolberg, who covers health policy for The Times, discusses the decades of struggle behind the change and Rebecca Robbins, who covers the pharmaceutical industry, explains its potential to reshape the business of drugs in America.

Persons: Biden, Sheryl Gay Stolberg, Rebecca Robbins Organizations: The Times Locations: America

Satellites owned by Elon Musk’s Starlink orbit the earth and beam an internet connection to almost anywhere. In 2019, the company sent its first 60 or so satellites into orbit — today, it has some 4,500 circling the planet, with around 1.5 million customers across about 50 countries and territories. Adam Satariano, a technology correspondent for The Times, details the company’s rise and power, and discusses the implications of one man’s controlling it all.

Persons: Elon Musk’s, Adam Satariano Organizations: Elon, The Times

The latest economic figures are some of the best of President Biden’s tenure so far. It appears increasingly likely that the United States has managed to tame high inflation without causing a recession. Jim Tankersley, who covers economic policy for The Times, discusses the encouraging outlook and speculates about why the positive data hasn’t translated into a bump in President Biden’s popularity.

Persons: Biden’s, Jim Tankersley Organizations: The Times Locations: United States

On Wednesday morning, Hunter Biden was scheduled to a guilty plea in a Delaware courtroom, marking the end of a yearslong federal investigation that many Republicans believed would put the president’s son in prison, and put an end to the Biden presidency. Michael Schmidt, who covers national security and federal investigations for The New York Times, explains why none of that has happened.

Persons: Hunter Biden, Biden, Michael Schmidt Organizations: Republicans, The New York Times Locations: Delaware

For the past few months, a single senator — Tommy Tuberville — has blocked hundreds of promotions in the U.S. military. Karoun Demirjian, a congressional correspondent for The Times, explains what’s behind the senator’s blockade, and why military leaders say it’s becoming a threat to national security.

Persons: — Tommy Tuberville —, Karoun Organizations: U.S ., The Times Locations: U.S

In a San Francisco courtroom, federal regulators are fighting to block one of the biggest deals in the history of Silicon Valley. David McCabe, who covers technology policy for The New York Times, talks about Lina Khan, the F.T.C. chair who is the architect of the lawsuit, and the growing campaign to finally rein in big tech.

Persons: David McCabe, Lina Khan Organizations: The New York Times Locations: San Francisco, Silicon Valley

Last week, golf’s premier circuit, the PGA Tour, announced it was partnering with its rival circuit LIV Golf, an upstart league backed by Saudi Arabia, giving the country a powerful new seat at the table of international sports. Alan Blinder, who covers golf for The New York Times, explains what was behind the deal and what it means for the business of sports.

Persons: LIV, Alan Blinder Organizations: PGA Tour, The New York Times Locations: Saudi Arabia

Candidates for the Republican presidential nomination keep entering the field, despite the fact that Donald Trump polls consistently as the front-runner and Ron DeSantis has emerged as the clear No. Why do so many lesser-tier Republicans think they have a real shot? Shane Goldmacher, a national political correspondent for The Times, offers a guide to the new crop of candidates and discusses their rationale for running.

Persons: Donald Trump, Ron DeSantis, Shane Goldmacher Organizations: Republican, Republicans, The Times

☆ A couple transformed an 150-year-old abandoned farmhouse in rural Japan into an Airbnb. Here's how they built their country homestead.
▼ + stars: | 2023-05-21 | by ( Eliza Relman | ) www.businessinsider.com time to read: +3 min

Byron and Kaori Nagy have fully renovated a 150-year-old unoccupied farmhouse an hour outside Tokyo. Byron, who's originally from New Jersey, also created a farm on land nearby. They've also spent between $300,000 and $400,000 building a new home in the traditional Japanese style. Top editors give you the stories you want — delivered right to your inbox each weekday. "It's easier today to live in this country than it's ever been," Allen said.

At the very last minute, both Dominion Voting Systems and Fox News decided to settle their closely watched defamation lawsuit, rather than make their cases at trial. Jeremy W. Peters, who covers media and politics for The Times, was inside the courtroom as it happened.

☆ Want a fixer-upper in Japan? You could nab one of millions of country houses for sale for just $25,000.
▼ + stars: | 2023-04-17 | by ( Eliza Relman | ) www.businessinsider.com time to read: +3 min

Japan has a glut of abandoned homes in rural areas and small towns. Japan has a glut of older, abandoned homes in rural areas, as Insider has previously reported. The country has at least 8.5 million such "akiya," the Japanese word for unoccupied home, according to government data from 2018. They're increasingly buying up these houses and restoring them, the New York Times reported. In 2020, he co-founded a real estate consultancy, called Akiya & Inaka, that markets and sells akiya and other traditional homes, the Times reported.

Among methods that produce what is known as green hydrogen are electrolysis to split water into hydrogen and oxygen using power from renewables. The technology for shipping hydrogen is still in early stages of development, said Chevron's vice president of hydrogen Austin Knight. About 30-35% of the total energy system will need hydrogen to decarbonize, he said. NextEra is working with the U.S. Treasury on rules that govern what can be considered green hydrogen, he said. The process is complicated by the variability of renewable power supply from wind and solar, he said.

☆ NextEra shares tumble as revenue misses, head of key unit leaves
▼ + stars: | 2023-01-25 | by ( ) www.reuters.com time to read: +3 min

Jan 25 (Reuters) - NextEra Energy Inc (NEE.N) on Wednesday posted mixed quarterly results, sending its shares sliding as the renewable power company announced the retirement of the head of its key Florida utility unit. NextEra's shares dropped 6% on Wednesday, making the company one of the day's biggest losers in the Standard & Poor's 500 Index. The company is the third-largest U.S. energy company by market value, trailing only oil and gas giants Exxon Mobil (XOM.N) and Chevron Corp (CVX.N). NextEra is banking on increased use of renewable energy like solar and wind for power generation amid a global push to shift to cleaner fuel sources. Natural gas prices averaged $6.10 per million British thermal units (mmBtu) in the October-December quarter, about 26% higher than the previous year.

☆ The voice behind Pokémon's Ash Ketchum was only 18 when she was cast
▼ + stars: | 2023-01-05 | by ( Nicolas Vega | ) www.cnbc.com time to read: +1 min

Sarah Natochenny has voiced Pokémon protagonist Ash Ketchum since 2006, when she was just 18 years old. For many actors, landing a career-defining role is the culmination of years of hard work and grinding. Sarah Natochenny was cast as the voice of Pokémon's Ash Ketchum in 2006 as an 18 year old, just a year after graduating from Brooklyn Technical High School in New York City. Sarah Natochenny Voice of Pokémon's Ash Ketchum"My goal was never to be a famous actor," she tells CNBC Make It. "I wanted to be just a working class actor and support myself and always be working.

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